Coco Reef Resort Bermuda
I began to research the brand Coco Reef Resort Bermuda by checking out their homepage and social media. I observed the personality, target audience, consistency, logo, and the overall atmosphere of the brand. I noticed the target audience was made up of mostly couples around the ages of 30-50 with a middle class income. This helped me figure out the style, font, color palette, and overall look that I wanted to incorporate when coming up with a new logo design for Coco Reef Resort Bermuda. I also researched a few of their competitors to check out how they advertised their brand and what they may have done differently to market their brand. Why I chose to create a new logo for Coco Reef Resort Bermuda was because their current logo looked outdated and not very appealing for the target audience.
